Great start to the promotion in Boots - sold out in some stores!

CCS Footcare - Lornamead UK Ltd

Due to the success of the campaign in March 2011, we have been requested by Boots to manage some extra days in May and June whilst there is a special in-store promotion on foot care - buy one, get the second one half price. CCS foot care is a popular brand and Lornamead is delighted to meet the request to contract further in-store demos and sampling.

Great to be working with Lornamead again and also to incorporate some more extensive market research into the campaign.

Britvic - SoBe Pure Rush naturally energising drink sampling in Boots 6 & 7 May 2011 with Powergirls Field Marketing

We are delighted to be working with Britvic again. In the past we have promoted Purdey's, Robinsons Fruit Spring and other Britvic brands. SoBe Pure Rush is launching in the UK and we are supporting this with a sampling campaign in Boots UK stores on 6th & 7th May 2011, 11am - 3pm in store to target Boots customers during the busy lunch time trade.

Find out more about SoBe by visiting facebook.com/SoBeUK or twitter.com/SoBeUK.

Lornamead UK Ltd - CCS Footcare sampling in Boots - March 2011

We have been chosen by Lornamead UK Limited to deliver in-store activity within Boots for its CCS range of professional foot care products. Powergirls brand ambassadors will be present in key stores on 24/25/26 March 2011 to educate shoppers on CCS Foot Care Cream and CCS Heel Balm. Shoppers will be provided with further information on both products in addition to a free sample of the Foot Care Cream.

Winter is a tough time for feet, with dry and rough skin leading to poor conditioning. CCS products are used by foot care professionals and are proven to soften hard, dry skin to keep it soft, supple and prevent further problems developing. The in-store activity is supported by advertorials, direct marketing, PR and price promotions in-store.

I am delighted to continue our strong relationship with Lornamead and Boots. Foot care is an often-overlooked area for most consumers - so we look forward to helping raise awareness of these fabulous products.


For further information on CCS Foot Care visit www.ccsfootcare.co.uk

Very busy Q4 at Powergirls Field Marketing

Our clients kept us very busy during September - December 2010 with lots of in-store activity in Conran Shops, John Lewis, House of Fraser, Holland & Barrett, Boots and other major outlets. We contracted 20,000 field marketing days during this period!

Our experienced and dedicated field staff carried out various roles including, Exhibition support work, Demonstrations, Consultancy roles, Mystery Shopping, Leafleting/Advice teams & Sampling and Sales teams....and we have contracts for new product launches for 2011 and great plans for the year ahead - it is all looking good!

Ila Security products - In-store Consultants with Powergirls Field Marketing in House of Fraser December 2010

We are looking forward to promoting Ila Security products in House of Fraser stores during the busy Christmas shopping season. Lots of dates in-store with Powergirls Consultants - right up to Friday 24th December 2010! Check out their website www.ilasecurity.com to review the full range. Great gifts for your daughters at Uni.

Oregon Scientific products and Powergirls Field Marketing in Boots, John Lewis and Conran Shops Xmas 2010

Powergirls Field Marketing is delighted to be working for www.oregonscientific.co.uk during November and December 2010. We are promoting, demonstrating and selling its award winning products such as aroma diffusers, clocks, massage chairs, weather stations and many more fabulous products. Great quality gift ideas for discerning customers. Take a look at their website to view the full range.

Powergirls Promotions in Boots

Jobs - New Business Sales Consultant

We are recruiting for a New Business Sales Consultant. This is a permanent full time role for an experienced Business Sales Consultant. If you would like to learn more, visit http://www.promomarketing.info/job/89 to view the job on line or email caroline@powergirls.co.uk or andy@powergirls.co.uk.

Powergirls Field Marketing - sampling NutraSea fish oil supplement in Holland & Barrett stores

Powergirls Field Marketing has been selected by health product specialist Ascenta Health to conduct sampling activity for its NutraSea fish oil supplements. The activity will take place across Holland and Barrett stores on 18 September with brand ambassadors providing consumers with the opportunity to experience the great taste and quality of NutraSea whilst explaining the numerous health benefits. The activity runs alongside a 3 week half price promotion across all five NutraSea products in store.

NutraSea is rich in Omega 3 and delivers excellent health benefits including healthy bones and teeth as well as promoting brain and eye development in children and adolescents. Available in adult and kids flavours, NutraSea is also the only fish oil brand to third-party test each batch for purity, taste and potency - the results of which are available to consumers via the Pure Check facility on the company’s website.

This product category can be a complex and daunting one for consumers, so we’re excited to be able to use this activity to clearly demonstrate the health benefits, quality and taste of NutraSea. The additional price promotion in Holland and Barrett will provide an even greater reason to buy for consumers and deliver a great return for our client.

The sampling is taking place between 11am and 3pm in the following Holland & Barrett stores:-

Kensington High Street
Preston
Cardiff
Sheffield Barkers Pool
Huddersfield
Swansea
Derby
Birmingham Pallisades
Southampton
Oxford Street
Kingston
Sunderland
Wolverhampton
Brighton Centre
Liverpool Whitechapel
Merry Hill
Croydon
Leeds
Bond Street
Stockport
Eastbourne

Powergirls Field Marketing promotes Bourjois Elastic Mascara

Powergirls Field Marketing has been selected by Bourjois Paris to handle field marketing for the debut of its new Elastic Mascara. Taking place in selected Boots stores on 26th and 27th May, Powergirls brand ambassadors will be providing in-store demonstrations to allow customers to experience the unique benefits of this revolutionary new product.

Bourjois Elastic Mascara is a truly innovative mascara that boasts an ultra-lengthening elastic formula paired with a lash-extending brush. The result is a mascara that goes beyond the natural length of the lashes to achieve 130% more visible length. Coming just a week after the product’s launch on 19th May, the in-store activity aims to offer customers the opportunity to experience the complete range of Bourjois mascara products via a £5 money-off coupon (redeemable against all Bourjois mascara products) and the chance to win a Bourjois Goody Bag and fashion t-shirt.

The combination of live in-store activity, money-off coupons and competition creates a real buzz in-store and allows us to capture the imagination of consumers.

If you would like to know in which Boots flagship stores the promotion is taking place, telephone Caroline on 01306 640980 or email me caroline@powergirls.co.uk.

For more information on Bourjois cosmetics, visit their website at www.bourjois.co.uk.

Powergirls Field Marketing - Auto Trader leafleting roadshow - February 2010

Powergirls Field Marketing conducted a leafleting road show to early morning commuters at major UK railway stations during February 2010 for Auto Trader. Auto Trader is the number one place to buy or sell a car and the number one automotive website in the UK. The Powergirls teams distributed Golden Leaflets in the shape of a key. The leaflets highlighted the chance to win £1,000 a day and contained a clue to finding one of the lost keys which are hidden within Auto Trader’s search results. For more information, visit http://www.autotraderlostkeys.co.uk/. The competition ended on 14th February 2010.

This was a fantastic promotion and the Powergirls Team were eye-catching in their white Auto Trader branded boiler suits.

Simple sampling in Boots with Powergirls Field Marketing - 26 & 27 February 2010

Simple, the UK’s No 1 Facial Skincare brand¹, has appointed field marketing experts Powergirls to conduct an in-store sampling campaign for its Simple Derma range of products. Especially developed to provide intensive relief for dry, sensitive skin that is prone to eczema and dermatitis, the activity will take place in-store on 26th and 27th February with Powergirls brand ambassadors introducing shoppers to the complete range via 15ml product sampling and exclusive £1 and £2 off coupons. The offer is exclusive to Boots customers until 23rd March 2010.

Simple Derma is a unique and innovative range of products ideal for very dry, sensitive skin and is suitable for those prone to eczema and dermatitis.
As with all Simple products, the Simple Derma range contains no perfume, no colour and no harsh chemicals so is suitable for all skin types, even the most sensitive. What’s more, it is clinically proven to show results in just four days².

The Simple Derma range contains a unique combination of ingredients. Natural Aquaxyl™ is a moisturising plant ingredient that deeply hydrates and restores the skin’s natural moisture levels while Canola Oil replenishes, soothes and protects.

All products in the Simple Derma range are dermatologist approved, hypoallergenic and suitable for the whole family.

Our expertise in the health and beauty sector, especially supplying demo and sales teams in Boots, makes Powergirls an ideal choice to promote this fantastic product range. Established 50 years ago, Simple is a well known brand and the Simple Derma range was introduced in January 2008. We are confident of a positive response from shoppers and an excellent return from the campaign.

¹ IRI Non-Medicated UK Facial Skincare units 52 w/e 26th December 2009² Claim applies to Simple Derma Cream and Lotion. Alba Science Ltd, November 2007.

Visit the Simple website at http://www.simple.co.uk/.

Powergirls Field Marketing & New Image TV in John Lewis stores

Powergirls Field Marketing has been appointed by New Image TV to launch two additions to its fitness equipment range in selected John Lewis stores this January. Powergirls brand ambassadors will be demonstrating the unique “Total Core” and “Ab Circle Pro” products to consumers in-store on 30th January.

The Total Core and Ab Circle Pro are designed for home use and offers consumers a convenient and flexible system of exercise. Live demonstrations have been chosen as the best method to promote in-store and effectively communicate the product benefits to shoppers. Edward Chary, Retail Director at New Image TV commented, “we wanted an engaging, informative and fun method of educating consumers on the unique heal th and fitness benefits of our products - there really is no better way to achieve this than by demonstrating the products face-to-face, explaining how they work and allowing customers to ask questions.” Powergirls brand ambassadors will be fully trained in all aspects of both products and located within the sports and fitness department in-store. Consumers who purchase either machine will also be entitled to a host of additional extras including instructional DVD, balance ball and personal computer counter.

We love working with clients like New Image TV and our brand ambassadors really get into it, which always creates a fantastic atmosphere that shoppers really respond to.

The activity will take place on 30th January at the following John Lewis stores:
John Lewis Oxford Street, London
John Lewis Bluewater
John Lewis Brent Cross
John Lewis Cheadle
John Lewis Milton Keynes
John Lewis Cribbs Causeway, Bristol
John Lewis Glasgow
John Lewis Newcastle
John Lewis Watford
John Lewis Cambridge
John Lewis High Wycombe
John Lewis Reading

To review products on line visit – http://www.highstreettv.com/

X Factor finalist, Miss Frank, Powergirls Field Marketing & Mitsubishi Superink Robot at Brent Cross

Powergirls Field Marketing supplied a 'Powerboy' to wear the Superink Robot outfit at Brent Cross Shopping Centre, continuing their association with The Mitsubishi Pencil Company Ltd. Our Promoter is costumed-up and pictured here with Miss Frank, the X Factor finalist, who sampled the Jetstream pens during timeout from rehearsals.

Powergirls Field Marketing in Revital, Health Matters & Real Foods stores

Powergirls help Rio Health to deliver natural skincare message

Powergirls Field Marketing is to follow its recent successful promotions for Rio Trading with in-store sampling and demonstration activity for the company’s new Earth·line and Sea·line Dutch skincare ranges. The activity takes place in Revital, Health Matters and Real Foods stores across the UK from 9-19 December and will see Powergirls brand ambassadors sampling the complete range of natural skincare products to shoppers. The activity also includes special price promotions across both ranges.

Made using only natural ingredients, the new Earth·line and Sea·line ranges have been awarded the BDIH quality seal for “certified natural cosmetics” as they contain only healthy, natural ingredients from certified and environmentally friendly cultivation. Earth·line features skincare products for face, body and hair, all with a vitamin E base to o ffer an intensive treatment for ageing, damaged and oversensitive skin. Sea·line is the only 100% natural skincare range based on Dead Sea mineral salts combined with essential oils, plant oils and specific herb extracts to enhance the skins natural strength. With 1 in 3 people now suffering from sensitive skin caused by synthetic ingredients in most skincare products, both ranges work to balance the skin in a natural way. In fact, all the ingredients used are so natural and safe you could eat them!

These unique products, combined with the special instore price promotions running as part of the activity, will help to ensure we deliver a fantastic return. With Christmas just around the corner, now is the perfect time for us to be engaging with shoppers to demonstrate the skincare benefits of both ranges.

Powergirls Field Marketing - giving weary commuters a lift on Monday morning with GoGo Guarana!

Powergirls and GoGo Guarana give commuters a lift.

Powergirls Field Marketing has been appointed by herbal supplement specialist Rio Trading to conduct sampling activity for its GoGo Guaraná natural energiser capsules. The activity will take place across London mainline railway stations on 19 October and will see Powergirls teams distributing sample capsules and product information to morning commuters.

This exciting new product is based on a creeping shrub that is native to the Amazon rain forest which produces clusters of small, bright red fruits. By preparing the seeds using traditional drying methods, GoGo Guaraná captures the energising benefits from three actives found in the seed - caffeine, theoph ylline and theobromine. Thanks to fats within the seeds that slow the body’s uptake of the stimulants the result is gentle stimulation over a period of several hours to boost energy levels and combat fatigue, without the ‘peaks and troughs’ associated with other energy products. Every daily dosage (2 capsules) contains natural levels of caffeine that are lower than that found in a single cup of coffee.

This is a fantastic product and a really unique offering within the market. We look forward to helping our client to raise awareness and sales and I’m sure the monday morning commuters will appreciate the lift!


The GoGo Guaraná activity will take place on Monday 19 October at London Victoria, Waterloo and Charing Cross mainline stations.

Powergirls Field Marketing at University Freshers Fairs - September 09 SuperInk Robot roadshow

Powergirls continue the challenge for Mitsubishi Pencil Co.

Powergirls has extended its relationship with Mitsubishi Pencil Co. by winning the contract to continue the brand’s ‘Jetstream Challenge’ field marketing activity to consumers this autumn. The activity will take place during September and October and will see Powergirls brand ambassadors touring university freshers fairs and shopping centres to allow consumers to experience the unique Jetstream rollerball pens for themselves.

Powergirls teams will invite shoppers to ‘blind test’ a competitor product against the new smooth and smudge-free Jetstream rollerball. Using a combination of unique mobile demonstration kits and character costumes to reflect the Super Ink bra nd identity, brand ambassadors will capture consumers attention where ever they go! Part of the ‘Uni’ range, the Jetstream rollerball is the ultimate smooth and fast writer, containing the unique quick drying Super Ink to ensure a smudge-free finish. Mitsubishi Pencil Co. UK Marketing Manager, Stuart Barker says “this next stage in our field marketing programme is vital to build awareness with our target market during our busiest period.”

Powergirls sales manager, Caroline Garbis says, “having successfully run similar campaigns for Jetstream this year we are able to build on this experience and deliver an effective and smoothly run activity that will provide a great return for Mitsubishi.”

Field Marketing Agency - Powergirls - promotes Organic Surge

Organic Surge has appointed field marketing experts Powergirls to conduct in-store activity for its new facial skincare range, which recently launched in almost 1,000 Boots stores. The activity will take place in-store on 26th September with Powergirls brand ambassadors introducing shoppers to the complete range via product sampling and demonstrations.

A unique health and beauty brand, Organic Surge is the brain child of founder Alan MacKenzie as a response to the number of toiletries on the market containing harsh and obscure chemicals. Organic Surge blends natura lly derived ingredients with certified organic essential oils. The range is positioned as ‘Your skin’s best friend’ because Organic Surge knows exactly what skins needs and feeds it what it craves, without harsh chemicals for precious skins to absorb.

We are delighted to bring our health and beauty expertise to an exciting new brand like Organic Surge. We believe the range correctly addresses the needs and concerns of today’s consumers and are confident of a positive response from shoppers and an excellent return from the campaign.

If you would like to know if the promotion is taking place in a Boots store near you, email me, caroline@powergirls.co.uk with your location and I will let you know the nearest store to you.

V Festival 22 & 23 August 2009 with Powergirls Field Marketing Free Demos for Batiste Dry Shampoo

We are delighted to be working with our Client, Vivalis Ltd, again to provide Demo staff for the http://www.batistedryshampoo.co.uk/ brand at the V Festival in Chelmsford and Stafford on 22nd & 23rd August.

http://www.vfestival.com/ is an exciting weekend pop music event with artists including Oasis, The Killers, Razorlight, Lily Allen, Snow Patrol, Fatboy Slim and many more.

If you are going to the V Festival, be sure to visit the Batiste Dry Shampoo tent. Batiste Dry Shampoo needs no water!

A team of Powergirls Demonstrators will be on hand to talk to you about the Batiste Dry Shampoo product and give you a free demo.