We have been chosen by Lornamead UK Limited to deliver in-store activity within Boots for its CCS range of professional foot care products. Powergirls brand ambassadors will be present in key stores on 24/25/26 March 2011 to educate shoppers on CCS Foot Care Cream and CCS Heel Balm. Shoppers will be provided with further information on both products in addition to a free sample of the Foot Care Cream.
Winter is a tough time for feet, with dry and rough skin leading to poor conditioning. CCS products are used by foot care professionals and are proven to soften hard, dry skin to keep it soft, supple and prevent further problems developing. The in-store activity is supported by advertorials, direct marketing, PR and price promotions in-store.
I am delighted to continue our strong relationship with Lornamead and Boots. Foot care is an often-overlooked area for most consumers - so we look forward to helping raise awareness of these fabulous products.
For further information on CCS Foot Care visit www.ccsfootcare.co.uk
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