Powergirls Field Marketing & New Image TV in John Lewis stores

Powergirls Field Marketing has been appointed by New Image TV to launch two additions to its fitness equipment range in selected John Lewis stores this January. Powergirls brand ambassadors will be demonstrating the unique “Total Core” and “Ab Circle Pro” products to consumers in-store on 30th January.

The Total Core and Ab Circle Pro are designed for home use and offers consumers a convenient and flexible system of exercise. Live demonstrations have been chosen as the best method to promote in-store and effectively communicate the product benefits to shoppers. Edward Chary, Retail Director at New Image TV commented, “we wanted an engaging, informative and fun method of educating consumers on the unique heal th and fitness benefits of our products - there really is no better way to achieve this than by demonstrating the products face-to-face, explaining how they work and allowing customers to ask questions.” Powergirls brand ambassadors will be fully trained in all aspects of both products and located within the sports and fitness department in-store. Consumers who purchase either machine will also be entitled to a host of additional extras including instructional DVD, balance ball and personal computer counter.

We love working with clients like New Image TV and our brand ambassadors really get into it, which always creates a fantastic atmosphere that shoppers really respond to.

The activity will take place on 30th January at the following John Lewis stores:
John Lewis Oxford Street, London
John Lewis Bluewater
John Lewis Brent Cross
John Lewis Cheadle
John Lewis Milton Keynes
John Lewis Cribbs Causeway, Bristol
John Lewis Glasgow
John Lewis Newcastle
John Lewis Watford
John Lewis Cambridge
John Lewis High Wycombe
John Lewis Reading

To review products on line visit – http://www.highstreettv.com/