Powergirls Field Marketing & New Image TV in John Lewis stores

Powergirls Field Marketing has been appointed by New Image TV to launch two additions to its fitness equipment range in selected John Lewis stores this January. Powergirls brand ambassadors will be demonstrating the unique “Total Core” and “Ab Circle Pro” products to consumers in-store on 30th January.

The Total Core and Ab Circle Pro are designed for home use and offers consumers a convenient and flexible system of exercise. Live demonstrations have been chosen as the best method to promote in-store and effectively communicate the product benefits to shoppers. Edward Chary, Retail Director at New Image TV commented, “we wanted an engaging, informative and fun method of educating consumers on the unique heal th and fitness benefits of our products - there really is no better way to achieve this than by demonstrating the products face-to-face, explaining how they work and allowing customers to ask questions.” Powergirls brand ambassadors will be fully trained in all aspects of both products and located within the sports and fitness department in-store. Consumers who purchase either machine will also be entitled to a host of additional extras including instructional DVD, balance ball and personal computer counter.

We love working with clients like New Image TV and our brand ambassadors really get into it, which always creates a fantastic atmosphere that shoppers really respond to.

The activity will take place on 30th January at the following John Lewis stores:
John Lewis Oxford Street, London
John Lewis Bluewater
John Lewis Brent Cross
John Lewis Cheadle
John Lewis Milton Keynes
John Lewis Cribbs Causeway, Bristol
John Lewis Glasgow
John Lewis Newcastle
John Lewis Watford
John Lewis Cambridge
John Lewis High Wycombe
John Lewis Reading

To review products on line visit – http://www.highstreettv.com/

X Factor finalist, Miss Frank, Powergirls Field Marketing & Mitsubishi Superink Robot at Brent Cross

Powergirls Field Marketing supplied a 'Powerboy' to wear the Superink Robot outfit at Brent Cross Shopping Centre, continuing their association with The Mitsubishi Pencil Company Ltd. Our Promoter is costumed-up and pictured here with Miss Frank, the X Factor finalist, who sampled the Jetstream pens during timeout from rehearsals.

Field Marketing Agency - Powergirls - promotes Organic Surge

Organic Surge has appointed field marketing experts Powergirls to conduct in-store activity for its new facial skincare range, which recently launched in almost 1,000 Boots stores. The activity will take place in-store on 26th September with Powergirls brand ambassadors introducing shoppers to the complete range via product sampling and demonstrations.

A unique health and beauty brand, Organic Surge is the brain child of founder Alan MacKenzie as a response to the number of toiletries on the market containing harsh and obscure chemicals. Organic Surge blends natura lly derived ingredients with certified organic essential oils. The range is positioned as ‘Your skin’s best friend’ because Organic Surge knows exactly what skins needs and feeds it what it craves, without harsh chemicals for precious skins to absorb.

We are delighted to bring our health and beauty expertise to an exciting new brand like Organic Surge. We believe the range correctly addresses the needs and concerns of today’s consumers and are confident of a positive response from shoppers and an excellent return from the campaign.

If you would like to know if the promotion is taking place in a Boots store near you, email me, caroline@powergirls.co.uk with your location and I will let you know the nearest store to you.

Isklar Norwegian Glacial Mineral Water sampling in Boots with Powergirls Field Marketing

Powergirls Field Marketing has been engaged by Isklar SA to carry out an in-store drinks sampling campaign in 31 Boots Flagship stores on 26th and 27th June 2009 between 11am - 3pm.

If you would like to know if this is taking place in a store near you, email caroline@powergirls.co.uk with your address and I will let you know the nearest store to you. Visit our sampling and demo teams and experience the Isklar 'ice-clear' water. Visit http://www.isklar.no/ for the full story of this exciting eco-friendly new brand, backed back the Norwegian Government.

Powergirls provide a professionally managed service, UK nationwide, to support new product launches and brands, engaging face to face with consumers at the point of sale.

Promotional Staff at Powergirls UK

Powergirls Promotional Staff are available Nationwide to demo and sell your brand, face to face with the consumer. Did you know that 75% of decisions to purchase are made in-store at the point of sale?

For a free Consultation to discuss how Powergirls can create brand awareness and sales for your Brand or Service, email caroline@powergirls.co.uk

Sip drink Product Launch in Boots March 2009

Powergirls Promotions are supporting Sip in the launch of their new 100% naturally flavoured still water drinks with an in-store sampling campaign in selected Boots Flagship stores in March and April. Powergirls Promoters will be offering free samples of Sip Mango and Sip Elderflower flavours to Boots customers. Sip is a young company which has attracted the interest of Dragon’s Den entrepreneur Peter Jones who has invested in this refreshing drink.

If you would like to know more about the benefits of field marketing for your brand or service contact caroline@powergirls.co.uk

Powergirls UK Promotions - a Field Marketing Agency

The New Year for Powergirls has started well with on-going in-store activity for major beauty brands.

For example, at the end of March we will be launching two new products:- a soft drink supported with an in-store sampling programme, and a haircare grooming range.

Visit http://www.powergirls.co.uk/ 'Recent Promos' to view a selection of campaigns.

If you would like a free consultation to discuss how we can promote your brand or service to your target market, please email caroline@powergirls.co.uk.

Powergirls UK Field Marketing

The Powergirls Head Office team was extremely busy in the three months up to Christmas 2008 as we managed several major in-store Promotions for some of the world's top 100 companies in the Beauty & Consumer Healthcare and Toy sectors.