Simple sampling in Boots with Powergirls Field Marketing - 26 & 27 February 2010

Simple, the UK’s No 1 Facial Skincare brand¹, has appointed field marketing experts Powergirls to conduct an in-store sampling campaign for its Simple Derma range of products. Especially developed to provide intensive relief for dry, sensitive skin that is prone to eczema and dermatitis, the activity will take place in-store on 26th and 27th February with Powergirls brand ambassadors introducing shoppers to the complete range via 15ml product sampling and exclusive £1 and £2 off coupons. The offer is exclusive to Boots customers until 23rd March 2010.

Simple Derma is a unique and innovative range of products ideal for very dry, sensitive skin and is suitable for those prone to eczema and dermatitis.
As with all Simple products, the Simple Derma range contains no perfume, no colour and no harsh chemicals so is suitable for all skin types, even the most sensitive. What’s more, it is clinically proven to show results in just four days².

The Simple Derma range contains a unique combination of ingredients. Natural Aquaxyl™ is a moisturising plant ingredient that deeply hydrates and restores the skin’s natural moisture levels while Canola Oil replenishes, soothes and protects.

All products in the Simple Derma range are dermatologist approved, hypoallergenic and suitable for the whole family.

Our expertise in the health and beauty sector, especially supplying demo and sales teams in Boots, makes Powergirls an ideal choice to promote this fantastic product range. Established 50 years ago, Simple is a well known brand and the Simple Derma range was introduced in January 2008. We are confident of a positive response from shoppers and an excellent return from the campaign.

¹ IRI Non-Medicated UK Facial Skincare units 52 w/e 26th December 2009² Claim applies to Simple Derma Cream and Lotion. Alba Science Ltd, November 2007.

Visit the Simple website at http://www.simple.co.uk/.

Powergirls Field Marketing - giving weary commuters a lift on Monday morning with GoGo Guarana!

Powergirls and GoGo Guarana give commuters a lift.

Powergirls Field Marketing has been appointed by herbal supplement specialist Rio Trading to conduct sampling activity for its GoGo Guaraná natural energiser capsules. The activity will take place across London mainline railway stations on 19 October and will see Powergirls teams distributing sample capsules and product information to morning commuters.

This exciting new product is based on a creeping shrub that is native to the Amazon rain forest which produces clusters of small, bright red fruits. By preparing the seeds using traditional drying methods, GoGo Guaraná captures the energising benefits from three actives found in the seed - caffeine, theoph ylline and theobromine. Thanks to fats within the seeds that slow the body’s uptake of the stimulants the result is gentle stimulation over a period of several hours to boost energy levels and combat fatigue, without the ‘peaks and troughs’ associated with other energy products. Every daily dosage (2 capsules) contains natural levels of caffeine that are lower than that found in a single cup of coffee.

This is a fantastic product and a really unique offering within the market. We look forward to helping our client to raise awareness and sales and I’m sure the monday morning commuters will appreciate the lift!


The GoGo Guaraná activity will take place on Monday 19 October at London Victoria, Waterloo and Charing Cross mainline stations.

Powergirls Field Marketing at University Freshers Fairs - September 09 SuperInk Robot roadshow

Powergirls continue the challenge for Mitsubishi Pencil Co.

Powergirls has extended its relationship with Mitsubishi Pencil Co. by winning the contract to continue the brand’s ‘Jetstream Challenge’ field marketing activity to consumers this autumn. The activity will take place during September and October and will see Powergirls brand ambassadors touring university freshers fairs and shopping centres to allow consumers to experience the unique Jetstream rollerball pens for themselves.

Powergirls teams will invite shoppers to ‘blind test’ a competitor product against the new smooth and smudge-free Jetstream rollerball. Using a combination of unique mobile demonstration kits and character costumes to reflect the Super Ink bra nd identity, brand ambassadors will capture consumers attention where ever they go! Part of the ‘Uni’ range, the Jetstream rollerball is the ultimate smooth and fast writer, containing the unique quick drying Super Ink to ensure a smudge-free finish. Mitsubishi Pencil Co. UK Marketing Manager, Stuart Barker says “this next stage in our field marketing programme is vital to build awareness with our target market during our busiest period.”

Powergirls sales manager, Caroline Garbis says, “having successfully run similar campaigns for Jetstream this year we are able to build on this experience and deliver an effective and smoothly run activity that will provide a great return for Mitsubishi.”

Field Marketing Agency - Powergirls - promotes Organic Surge

Organic Surge has appointed field marketing experts Powergirls to conduct in-store activity for its new facial skincare range, which recently launched in almost 1,000 Boots stores. The activity will take place in-store on 26th September with Powergirls brand ambassadors introducing shoppers to the complete range via product sampling and demonstrations.

A unique health and beauty brand, Organic Surge is the brain child of founder Alan MacKenzie as a response to the number of toiletries on the market containing harsh and obscure chemicals. Organic Surge blends natura lly derived ingredients with certified organic essential oils. The range is positioned as ‘Your skin’s best friend’ because Organic Surge knows exactly what skins needs and feeds it what it craves, without harsh chemicals for precious skins to absorb.

We are delighted to bring our health and beauty expertise to an exciting new brand like Organic Surge. We believe the range correctly addresses the needs and concerns of today’s consumers and are confident of a positive response from shoppers and an excellent return from the campaign.

If you would like to know if the promotion is taking place in a Boots store near you, email me, caroline@powergirls.co.uk with your location and I will let you know the nearest store to you.

V Festival 22 & 23 August 2009 with Powergirls Field Marketing Free Demos for Batiste Dry Shampoo

We are delighted to be working with our Client, Vivalis Ltd, again to provide Demo staff for the http://www.batistedryshampoo.co.uk/ brand at the V Festival in Chelmsford and Stafford on 22nd & 23rd August.

http://www.vfestival.com/ is an exciting weekend pop music event with artists including Oasis, The Killers, Razorlight, Lily Allen, Snow Patrol, Fatboy Slim and many more.

If you are going to the V Festival, be sure to visit the Batiste Dry Shampoo tent. Batiste Dry Shampoo needs no water!

A team of Powergirls Demonstrators will be on hand to talk to you about the Batiste Dry Shampoo product and give you a free demo.

Powergirls & Batiste Dry Shampoo promotion in Boots July.August 2009

Powergirls Demo and Sales Teams are working in 20 selected http://www.boots.com/ stores on 18th, 25th July and 1st and 8th August 2009. Find out if there is a store new you - email caroline@powergirls.co.uk with your address and I will let you know the nearest store to you.

Dry Shampoo - no need for water! Visit Batiste at the V Festival on 22nd and 23rd August 2009 for further free demos.

Visit http://www.batistedryshampoo.co.uk/ for details of the On The Go competition.

Uni-ball pens - Jetstream Challenge in W H Smith with Powergirls Field Marketing

Powergirls Field Marketing is delighted to be working once again with Uni-ball to carry out the Jetstream Challenge in W H Smith stores on 28th and 29th August 2009.

If you would like to know if this is taking place in a W H Smith store near you, email caroline@powergirls.co.uk with your address and I will let you know the nearest store to you.

Compare the Uni-ball pens with a competitor's pen - which glides across the page and writes more smoothly? The end of August is 'back to school' time and there is a great in-store price promotion offer during the Jetstream Challenge.

To view the full range of Mitsubishi Pencil Co UK Ltd pens, visit http://www.mpuni.co.uk/

Isklar Norwegian Glacial Mineral Water sampling in Boots with Powergirls Field Marketing

Powergirls Field Marketing has been engaged by Isklar SA to carry out an in-store drinks sampling campaign in 31 Boots Flagship stores on 26th and 27th June 2009 between 11am - 3pm.

If you would like to know if this is taking place in a store near you, email caroline@powergirls.co.uk with your address and I will let you know the nearest store to you. Visit our sampling and demo teams and experience the Isklar 'ice-clear' water. Visit http://www.isklar.no/ for the full story of this exciting eco-friendly new brand, backed back the Norwegian Government.

Powergirls provide a professionally managed service, UK nationwide, to support new product launches and brands, engaging face to face with consumers at the point of sale.

Promotional Staff at Powergirls UK

Powergirls Promotional Staff are available Nationwide to demo and sell your brand, face to face with the consumer. Did you know that 75% of decisions to purchase are made in-store at the point of sale?

For a free Consultation to discuss how Powergirls can create brand awareness and sales for your Brand or Service, email caroline@powergirls.co.uk

Sip drink Product Launch in Boots March 2009

Powergirls Promotions are supporting Sip in the launch of their new 100% naturally flavoured still water drinks with an in-store sampling campaign in selected Boots Flagship stores in March and April. Powergirls Promoters will be offering free samples of Sip Mango and Sip Elderflower flavours to Boots customers. Sip is a young company which has attracted the interest of Dragon’s Den entrepreneur Peter Jones who has invested in this refreshing drink.

If you would like to know more about the benefits of field marketing for your brand or service contact caroline@powergirls.co.uk

Powergirls UK Promotions - a Field Marketing Agency

The New Year for Powergirls has started well with on-going in-store activity for major beauty brands.

For example, at the end of March we will be launching two new products:- a soft drink supported with an in-store sampling programme, and a haircare grooming range.

Visit http://www.powergirls.co.uk/ 'Recent Promos' to view a selection of campaigns.

If you would like a free consultation to discuss how we can promote your brand or service to your target market, please email caroline@powergirls.co.uk.

Powergirls UK Field Marketing

The Powergirls Head Office team was extremely busy in the three months up to Christmas 2008 as we managed several major in-store Promotions for some of the world's top 100 companies in the Beauty & Consumer Healthcare and Toy sectors.