Powergirls Field Marketing promotes Bourjois Elastic Mascara

Powergirls Field Marketing has been selected by Bourjois Paris to handle field marketing for the debut of its new Elastic Mascara. Taking place in selected Boots stores on 26th and 27th May, Powergirls brand ambassadors will be providing in-store demonstrations to allow customers to experience the unique benefits of this revolutionary new product.

Bourjois Elastic Mascara is a truly innovative mascara that boasts an ultra-lengthening elastic formula paired with a lash-extending brush. The result is a mascara that goes beyond the natural length of the lashes to achieve 130% more visible length. Coming just a week after the product’s launch on 19th May, the in-store activity aims to offer customers the opportunity to experience the complete range of Bourjois mascara products via a £5 money-off coupon (redeemable against all Bourjois mascara products) and the chance to win a Bourjois Goody Bag and fashion t-shirt.

The combination of live in-store activity, money-off coupons and competition creates a real buzz in-store and allows us to capture the imagination of consumers.

If you would like to know in which Boots flagship stores the promotion is taking place, telephone Caroline on 01306 640980 or email me caroline@powergirls.co.uk.

For more information on Bourjois cosmetics, visit their website at www.bourjois.co.uk.

Powergirls Field Marketing in Revital, Health Matters & Real Foods stores

Powergirls help Rio Health to deliver natural skincare message

Powergirls Field Marketing is to follow its recent successful promotions for Rio Trading with in-store sampling and demonstration activity for the company’s new Earth·line and Sea·line Dutch skincare ranges. The activity takes place in Revital, Health Matters and Real Foods stores across the UK from 9-19 December and will see Powergirls brand ambassadors sampling the complete range of natural skincare products to shoppers. The activity also includes special price promotions across both ranges.

Made using only natural ingredients, the new Earth·line and Sea·line ranges have been awarded the BDIH quality seal for “certified natural cosmetics” as they contain only healthy, natural ingredients from certified and environmentally friendly cultivation. Earth·line features skincare products for face, body and hair, all with a vitamin E base to o ffer an intensive treatment for ageing, damaged and oversensitive skin. Sea·line is the only 100% natural skincare range based on Dead Sea mineral salts combined with essential oils, plant oils and specific herb extracts to enhance the skins natural strength. With 1 in 3 people now suffering from sensitive skin caused by synthetic ingredients in most skincare products, both ranges work to balance the skin in a natural way. In fact, all the ingredients used are so natural and safe you could eat them!

These unique products, combined with the special instore price promotions running as part of the activity, will help to ensure we deliver a fantastic return. With Christmas just around the corner, now is the perfect time for us to be engaging with shoppers to demonstrate the skincare benefits of both ranges.

Powergirls Field Marketing - giving weary commuters a lift on Monday morning with GoGo Guarana!

Powergirls and GoGo Guarana give commuters a lift.

Powergirls Field Marketing has been appointed by herbal supplement specialist Rio Trading to conduct sampling activity for its GoGo Guaraná natural energiser capsules. The activity will take place across London mainline railway stations on 19 October and will see Powergirls teams distributing sample capsules and product information to morning commuters.

This exciting new product is based on a creeping shrub that is native to the Amazon rain forest which produces clusters of small, bright red fruits. By preparing the seeds using traditional drying methods, GoGo Guaraná captures the energising benefits from three actives found in the seed - caffeine, theoph ylline and theobromine. Thanks to fats within the seeds that slow the body’s uptake of the stimulants the result is gentle stimulation over a period of several hours to boost energy levels and combat fatigue, without the ‘peaks and troughs’ associated with other energy products. Every daily dosage (2 capsules) contains natural levels of caffeine that are lower than that found in a single cup of coffee.

This is a fantastic product and a really unique offering within the market. We look forward to helping our client to raise awareness and sales and I’m sure the monday morning commuters will appreciate the lift!


The GoGo Guaraná activity will take place on Monday 19 October at London Victoria, Waterloo and Charing Cross mainline stations.

Nelsons Pure and Clear with Powergirls Field Marketing in Boots

Press Release:-

Nelsons® Pure & Clear™ to conduct Boots in-store activity

Natural healthcare specialist Nelsons® has selected field marketing experts Powergirls to handle in-store sampling activity for its Pure & Clear™ range of anti-blemish skincare products. The activity takes place in a selection of Boots stores on Saturday 1st August and will see Powergirls brand ambassadors distributing 5g samples of its Purifying Daily Facial Wash whilst educating customers on the benefits of the Pure & Clear range.

Powergirls have created activity to educate consumers on the unique benefits of the Nelsons Pure & Clear range in addition to providing a 5g sample that will allow customers to try the products for themselves. A complete ‘skincare solution‘ the Nelsons Pure & Clear range offers a totally holistic approach by containing natural ingredients that work both in and outside the body to form a dual-attack on blemishes. A family run business since 1830, Nelsons is the UK’s largest manufacturer of natural healthcare products and includes well known brands such as Rescue® Remedy and Nelsons® Arnica™ products. A natural solution, Nelsons Pure & Clear products are free from artificial colourings, fragrances and chemical skin irritants. All the products in the Nelsons Pure & Clear range are dermatologically tested.

Powergirls Sales Manager, Caroline Garbis says, “We have really enjoyed working with Nelsons to help devise activity for the fantastic Pure & Clear range. We have a vast amount of experience in both Boots and the healthcare sector and are looking forward to implementing a successful field marketing campaign.”

Powergirls & Batiste Dry Shampoo promotion in Boots July.August 2009

Powergirls Demo and Sales Teams are working in 20 selected http://www.boots.com/ stores on 18th, 25th July and 1st and 8th August 2009. Find out if there is a store new you - email caroline@powergirls.co.uk with your address and I will let you know the nearest store to you.

Dry Shampoo - no need for water! Visit Batiste at the V Festival on 22nd and 23rd August 2009 for further free demos.

Visit http://www.batistedryshampoo.co.uk/ for details of the On The Go competition.

Uni-ball pens - Jetstream Challenge in W H Smith with Powergirls Field Marketing

Powergirls Field Marketing is delighted to be working once again with Uni-ball to carry out the Jetstream Challenge in W H Smith stores on 28th and 29th August 2009.

If you would like to know if this is taking place in a W H Smith store near you, email caroline@powergirls.co.uk with your address and I will let you know the nearest store to you.

Compare the Uni-ball pens with a competitor's pen - which glides across the page and writes more smoothly? The end of August is 'back to school' time and there is a great in-store price promotion offer during the Jetstream Challenge.

To view the full range of Mitsubishi Pencil Co UK Ltd pens, visit http://www.mpuni.co.uk/

Isklar Norwegian Glacial Mineral Water sampling in Boots with Powergirls Field Marketing

Powergirls Field Marketing has been engaged by Isklar SA to carry out an in-store drinks sampling campaign in 31 Boots Flagship stores on 26th and 27th June 2009 between 11am - 3pm.

If you would like to know if this is taking place in a store near you, email caroline@powergirls.co.uk with your address and I will let you know the nearest store to you. Visit our sampling and demo teams and experience the Isklar 'ice-clear' water. Visit http://www.isklar.no/ for the full story of this exciting eco-friendly new brand, backed back the Norwegian Government.

Powergirls provide a professionally managed service, UK nationwide, to support new product launches and brands, engaging face to face with consumers at the point of sale.

Promotional Staff at Powergirls UK

Powergirls Promotional Staff are available Nationwide to demo and sell your brand, face to face with the consumer. Did you know that 75% of decisions to purchase are made in-store at the point of sale?

For a free Consultation to discuss how Powergirls can create brand awareness and sales for your Brand or Service, email caroline@powergirls.co.uk

Sip drink Product Launch in Boots March 2009

Powergirls Promotions are supporting Sip in the launch of their new 100% naturally flavoured still water drinks with an in-store sampling campaign in selected Boots Flagship stores in March and April. Powergirls Promoters will be offering free samples of Sip Mango and Sip Elderflower flavours to Boots customers. Sip is a young company which has attracted the interest of Dragon’s Den entrepreneur Peter Jones who has invested in this refreshing drink.

If you would like to know more about the benefits of field marketing for your brand or service contact caroline@powergirls.co.uk

Powergirls UK Promotions - a Field Marketing Agency

The New Year for Powergirls has started well with on-going in-store activity for major beauty brands.

For example, at the end of March we will be launching two new products:- a soft drink supported with an in-store sampling programme, and a haircare grooming range.

Visit http://www.powergirls.co.uk/ 'Recent Promos' to view a selection of campaigns.

If you would like a free consultation to discuss how we can promote your brand or service to your target market, please email caroline@powergirls.co.uk.

Powergirls UK Field Marketing

The Powergirls Head Office team was extremely busy in the three months up to Christmas 2008 as we managed several major in-store Promotions for some of the world's top 100 companies in the Beauty & Consumer Healthcare and Toy sectors.