Britvic - SoBe Pure Rush naturally energising drink sampling in Boots 6 & 7 May 2011 with Powergirls Field Marketing

We are delighted to be working with Britvic again. In the past we have promoted Purdey's, Robinsons Fruit Spring and other Britvic brands. SoBe Pure Rush is launching in the UK and we are supporting this with a sampling campaign in Boots UK stores on 6th & 7th May 2011, 11am - 3pm in store to target Boots customers during the busy lunch time trade.

Find out more about SoBe by visiting facebook.com/SoBeUK or twitter.com/SoBeUK.

Powergirls Field Marketing - sampling NutraSea fish oil supplement in Holland & Barrett stores

Powergirls Field Marketing has been selected by health product specialist Ascenta Health to conduct sampling activity for its NutraSea fish oil supplements. The activity will take place across Holland and Barrett stores on 18 September with brand ambassadors providing consumers with the opportunity to experience the great taste and quality of NutraSea whilst explaining the numerous health benefits. The activity runs alongside a 3 week half price promotion across all five NutraSea products in store.

NutraSea is rich in Omega 3 and delivers excellent health benefits including healthy bones and teeth as well as promoting brain and eye development in children and adolescents. Available in adult and kids flavours, NutraSea is also the only fish oil brand to third-party test each batch for purity, taste and potency - the results of which are available to consumers via the Pure Check facility on the company’s website.

This product category can be a complex and daunting one for consumers, so we’re excited to be able to use this activity to clearly demonstrate the health benefits, quality and taste of NutraSea. The additional price promotion in Holland and Barrett will provide an even greater reason to buy for consumers and deliver a great return for our client.

The sampling is taking place between 11am and 3pm in the following Holland & Barrett stores:-

Kensington High Street
Preston
Cardiff
Sheffield Barkers Pool
Huddersfield
Swansea
Derby
Birmingham Pallisades
Southampton
Oxford Street
Kingston
Sunderland
Wolverhampton
Brighton Centre
Liverpool Whitechapel
Merry Hill
Croydon
Leeds
Bond Street
Stockport
Eastbourne

Simple sampling in Boots with Powergirls Field Marketing - 26 & 27 February 2010

Simple, the UK’s No 1 Facial Skincare brand¹, has appointed field marketing experts Powergirls to conduct an in-store sampling campaign for its Simple Derma range of products. Especially developed to provide intensive relief for dry, sensitive skin that is prone to eczema and dermatitis, the activity will take place in-store on 26th and 27th February with Powergirls brand ambassadors introducing shoppers to the complete range via 15ml product sampling and exclusive £1 and £2 off coupons. The offer is exclusive to Boots customers until 23rd March 2010.

Simple Derma is a unique and innovative range of products ideal for very dry, sensitive skin and is suitable for those prone to eczema and dermatitis.
As with all Simple products, the Simple Derma range contains no perfume, no colour and no harsh chemicals so is suitable for all skin types, even the most sensitive. What’s more, it is clinically proven to show results in just four days².

The Simple Derma range contains a unique combination of ingredients. Natural Aquaxyl™ is a moisturising plant ingredient that deeply hydrates and restores the skin’s natural moisture levels while Canola Oil replenishes, soothes and protects.

All products in the Simple Derma range are dermatologist approved, hypoallergenic and suitable for the whole family.

Our expertise in the health and beauty sector, especially supplying demo and sales teams in Boots, makes Powergirls an ideal choice to promote this fantastic product range. Established 50 years ago, Simple is a well known brand and the Simple Derma range was introduced in January 2008. We are confident of a positive response from shoppers and an excellent return from the campaign.

¹ IRI Non-Medicated UK Facial Skincare units 52 w/e 26th December 2009² Claim applies to Simple Derma Cream and Lotion. Alba Science Ltd, November 2007.

Visit the Simple website at http://www.simple.co.uk/.

Sip drink Product Launch in Boots March 2009

Powergirls Promotions are supporting Sip in the launch of their new 100% naturally flavoured still water drinks with an in-store sampling campaign in selected Boots Flagship stores in March and April. Powergirls Promoters will be offering free samples of Sip Mango and Sip Elderflower flavours to Boots customers. Sip is a young company which has attracted the interest of Dragon’s Den entrepreneur Peter Jones who has invested in this refreshing drink.

If you would like to know more about the benefits of field marketing for your brand or service contact caroline@powergirls.co.uk

Powergirls UK Promotions - a Field Marketing Agency

The New Year for Powergirls has started well with on-going in-store activity for major beauty brands.

For example, at the end of March we will be launching two new products:- a soft drink supported with an in-store sampling programme, and a haircare grooming range.

Visit http://www.powergirls.co.uk/ 'Recent Promos' to view a selection of campaigns.

If you would like a free consultation to discuss how we can promote your brand or service to your target market, please email caroline@powergirls.co.uk.