CCS Footcare - Lornamead UK Ltd

Due to the success of the campaign in March 2011, we have been requested by Boots to manage some extra days in May and June whilst there is a special in-store promotion on foot care - buy one, get the second one half price. CCS foot care is a popular brand and Lornamead is delighted to meet the request to contract further in-store demos and sampling.

Great to be working with Lornamead again and also to incorporate some more extensive market research into the campaign.

Powergirls Field Marketing promotes Bourjois Elastic Mascara

Powergirls Field Marketing has been selected by Bourjois Paris to handle field marketing for the debut of its new Elastic Mascara. Taking place in selected Boots stores on 26th and 27th May, Powergirls brand ambassadors will be providing in-store demonstrations to allow customers to experience the unique benefits of this revolutionary new product.

Bourjois Elastic Mascara is a truly innovative mascara that boasts an ultra-lengthening elastic formula paired with a lash-extending brush. The result is a mascara that goes beyond the natural length of the lashes to achieve 130% more visible length. Coming just a week after the product’s launch on 19th May, the in-store activity aims to offer customers the opportunity to experience the complete range of Bourjois mascara products via a £5 money-off coupon (redeemable against all Bourjois mascara products) and the chance to win a Bourjois Goody Bag and fashion t-shirt.

The combination of live in-store activity, money-off coupons and competition creates a real buzz in-store and allows us to capture the imagination of consumers.

If you would like to know in which Boots flagship stores the promotion is taking place, telephone Caroline on 01306 640980 or email me caroline@powergirls.co.uk.

For more information on Bourjois cosmetics, visit their website at www.bourjois.co.uk.

Powergirls Field Marketing at University Freshers Fairs - September 09 SuperInk Robot roadshow

Powergirls continue the challenge for Mitsubishi Pencil Co.

Powergirls has extended its relationship with Mitsubishi Pencil Co. by winning the contract to continue the brand’s ‘Jetstream Challenge’ field marketing activity to consumers this autumn. The activity will take place during September and October and will see Powergirls brand ambassadors touring university freshers fairs and shopping centres to allow consumers to experience the unique Jetstream rollerball pens for themselves.

Powergirls teams will invite shoppers to ‘blind test’ a competitor product against the new smooth and smudge-free Jetstream rollerball. Using a combination of unique mobile demonstration kits and character costumes to reflect the Super Ink bra nd identity, brand ambassadors will capture consumers attention where ever they go! Part of the ‘Uni’ range, the Jetstream rollerball is the ultimate smooth and fast writer, containing the unique quick drying Super Ink to ensure a smudge-free finish. Mitsubishi Pencil Co. UK Marketing Manager, Stuart Barker says “this next stage in our field marketing programme is vital to build awareness with our target market during our busiest period.”

Powergirls sales manager, Caroline Garbis says, “having successfully run similar campaigns for Jetstream this year we are able to build on this experience and deliver an effective and smoothly run activity that will provide a great return for Mitsubishi.”

Nelsons Pure and Clear with Powergirls Field Marketing in Boots

Press Release:-

Nelsons® Pure & Clear™ to conduct Boots in-store activity

Natural healthcare specialist Nelsons® has selected field marketing experts Powergirls to handle in-store sampling activity for its Pure & Clear™ range of anti-blemish skincare products. The activity takes place in a selection of Boots stores on Saturday 1st August and will see Powergirls brand ambassadors distributing 5g samples of its Purifying Daily Facial Wash whilst educating customers on the benefits of the Pure & Clear range.

Powergirls have created activity to educate consumers on the unique benefits of the Nelsons Pure & Clear range in addition to providing a 5g sample that will allow customers to try the products for themselves. A complete ‘skincare solution‘ the Nelsons Pure & Clear range offers a totally holistic approach by containing natural ingredients that work both in and outside the body to form a dual-attack on blemishes. A family run business since 1830, Nelsons is the UK’s largest manufacturer of natural healthcare products and includes well known brands such as Rescue® Remedy and Nelsons® Arnica™ products. A natural solution, Nelsons Pure & Clear products are free from artificial colourings, fragrances and chemical skin irritants. All the products in the Nelsons Pure & Clear range are dermatologically tested.

Powergirls Sales Manager, Caroline Garbis says, “We have really enjoyed working with Nelsons to help devise activity for the fantastic Pure & Clear range. We have a vast amount of experience in both Boots and the healthcare sector and are looking forward to implementing a successful field marketing campaign.”