Powergirls Field Marketing promotes Bourjois Elastic Mascara

Powergirls Field Marketing has been selected by Bourjois Paris to handle field marketing for the debut of its new Elastic Mascara. Taking place in selected Boots stores on 26th and 27th May, Powergirls brand ambassadors will be providing in-store demonstrations to allow customers to experience the unique benefits of this revolutionary new product.

Bourjois Elastic Mascara is a truly innovative mascara that boasts an ultra-lengthening elastic formula paired with a lash-extending brush. The result is a mascara that goes beyond the natural length of the lashes to achieve 130% more visible length. Coming just a week after the product’s launch on 19th May, the in-store activity aims to offer customers the opportunity to experience the complete range of Bourjois mascara products via a £5 money-off coupon (redeemable against all Bourjois mascara products) and the chance to win a Bourjois Goody Bag and fashion t-shirt.

The combination of live in-store activity, money-off coupons and competition creates a real buzz in-store and allows us to capture the imagination of consumers.

If you would like to know in which Boots flagship stores the promotion is taking place, telephone Caroline on 01306 640980 or email me caroline@powergirls.co.uk.

For more information on Bourjois cosmetics, visit their website at www.bourjois.co.uk.

Powergirls Field Marketing - Auto Trader leafleting roadshow - February 2010

Powergirls Field Marketing conducted a leafleting road show to early morning commuters at major UK railway stations during February 2010 for Auto Trader. Auto Trader is the number one place to buy or sell a car and the number one automotive website in the UK. The Powergirls teams distributed Golden Leaflets in the shape of a key. The leaflets highlighted the chance to win £1,000 a day and contained a clue to finding one of the lost keys which are hidden within Auto Trader’s search results. For more information, visit http://www.autotraderlostkeys.co.uk/. The competition ended on 14th February 2010.

This was a fantastic promotion and the Powergirls Team were eye-catching in their white Auto Trader branded boiler suits.

Simple sampling in Boots with Powergirls Field Marketing - 26 & 27 February 2010

Simple, the UK’s No 1 Facial Skincare brand¹, has appointed field marketing experts Powergirls to conduct an in-store sampling campaign for its Simple Derma range of products. Especially developed to provide intensive relief for dry, sensitive skin that is prone to eczema and dermatitis, the activity will take place in-store on 26th and 27th February with Powergirls brand ambassadors introducing shoppers to the complete range via 15ml product sampling and exclusive £1 and £2 off coupons. The offer is exclusive to Boots customers until 23rd March 2010.

Simple Derma is a unique and innovative range of products ideal for very dry, sensitive skin and is suitable for those prone to eczema and dermatitis.
As with all Simple products, the Simple Derma range contains no perfume, no colour and no harsh chemicals so is suitable for all skin types, even the most sensitive. What’s more, it is clinically proven to show results in just four days².

The Simple Derma range contains a unique combination of ingredients. Natural Aquaxyl™ is a moisturising plant ingredient that deeply hydrates and restores the skin’s natural moisture levels while Canola Oil replenishes, soothes and protects.

All products in the Simple Derma range are dermatologist approved, hypoallergenic and suitable for the whole family.

Our expertise in the health and beauty sector, especially supplying demo and sales teams in Boots, makes Powergirls an ideal choice to promote this fantastic product range. Established 50 years ago, Simple is a well known brand and the Simple Derma range was introduced in January 2008. We are confident of a positive response from shoppers and an excellent return from the campaign.

¹ IRI Non-Medicated UK Facial Skincare units 52 w/e 26th December 2009² Claim applies to Simple Derma Cream and Lotion. Alba Science Ltd, November 2007.

Visit the Simple website at http://www.simple.co.uk/.

Powergirls Field Marketing & New Image TV in John Lewis stores

Powergirls Field Marketing has been appointed by New Image TV to launch two additions to its fitness equipment range in selected John Lewis stores this January. Powergirls brand ambassadors will be demonstrating the unique “Total Core” and “Ab Circle Pro” products to consumers in-store on 30th January.

The Total Core and Ab Circle Pro are designed for home use and offers consumers a convenient and flexible system of exercise. Live demonstrations have been chosen as the best method to promote in-store and effectively communicate the product benefits to shoppers. Edward Chary, Retail Director at New Image TV commented, “we wanted an engaging, informative and fun method of educating consumers on the unique heal th and fitness benefits of our products - there really is no better way to achieve this than by demonstrating the products face-to-face, explaining how they work and allowing customers to ask questions.” Powergirls brand ambassadors will be fully trained in all aspects of both products and located within the sports and fitness department in-store. Consumers who purchase either machine will also be entitled to a host of additional extras including instructional DVD, balance ball and personal computer counter.

We love working with clients like New Image TV and our brand ambassadors really get into it, which always creates a fantastic atmosphere that shoppers really respond to.

The activity will take place on 30th January at the following John Lewis stores:
John Lewis Oxford Street, London
John Lewis Bluewater
John Lewis Brent Cross
John Lewis Cheadle
John Lewis Milton Keynes
John Lewis Cribbs Causeway, Bristol
John Lewis Glasgow
John Lewis Newcastle
John Lewis Watford
John Lewis Cambridge
John Lewis High Wycombe
John Lewis Reading

To review products on line visit – http://www.highstreettv.com/

X Factor finalist, Miss Frank, Powergirls Field Marketing & Mitsubishi Superink Robot at Brent Cross

Powergirls Field Marketing supplied a 'Powerboy' to wear the Superink Robot outfit at Brent Cross Shopping Centre, continuing their association with The Mitsubishi Pencil Company Ltd. Our Promoter is costumed-up and pictured here with Miss Frank, the X Factor finalist, who sampled the Jetstream pens during timeout from rehearsals.

Powergirls Field Marketing in Revital, Health Matters & Real Foods stores

Powergirls help Rio Health to deliver natural skincare message

Powergirls Field Marketing is to follow its recent successful promotions for Rio Trading with in-store sampling and demonstration activity for the company’s new Earth·line and Sea·line Dutch skincare ranges. The activity takes place in Revital, Health Matters and Real Foods stores across the UK from 9-19 December and will see Powergirls brand ambassadors sampling the complete range of natural skincare products to shoppers. The activity also includes special price promotions across both ranges.

Made using only natural ingredients, the new Earth·line and Sea·line ranges have been awarded the BDIH quality seal for “certified natural cosmetics” as they contain only healthy, natural ingredients from certified and environmentally friendly cultivation. Earth·line features skincare products for face, body and hair, all with a vitamin E base to o ffer an intensive treatment for ageing, damaged and oversensitive skin. Sea·line is the only 100% natural skincare range based on Dead Sea mineral salts combined with essential oils, plant oils and specific herb extracts to enhance the skins natural strength. With 1 in 3 people now suffering from sensitive skin caused by synthetic ingredients in most skincare products, both ranges work to balance the skin in a natural way. In fact, all the ingredients used are so natural and safe you could eat them!

These unique products, combined with the special instore price promotions running as part of the activity, will help to ensure we deliver a fantastic return. With Christmas just around the corner, now is the perfect time for us to be engaging with shoppers to demonstrate the skincare benefits of both ranges.

Powergirls Field Marketing - giving weary commuters a lift on Monday morning with GoGo Guarana!

Powergirls and GoGo Guarana give commuters a lift.

Powergirls Field Marketing has been appointed by herbal supplement specialist Rio Trading to conduct sampling activity for its GoGo Guaraná natural energiser capsules. The activity will take place across London mainline railway stations on 19 October and will see Powergirls teams distributing sample capsules and product information to morning commuters.

This exciting new product is based on a creeping shrub that is native to the Amazon rain forest which produces clusters of small, bright red fruits. By preparing the seeds using traditional drying methods, GoGo Guaraná captures the energising benefits from three actives found in the seed - caffeine, theoph ylline and theobromine. Thanks to fats within the seeds that slow the body’s uptake of the stimulants the result is gentle stimulation over a period of several hours to boost energy levels and combat fatigue, without the ‘peaks and troughs’ associated with other energy products. Every daily dosage (2 capsules) contains natural levels of caffeine that are lower than that found in a single cup of coffee.

This is a fantastic product and a really unique offering within the market. We look forward to helping our client to raise awareness and sales and I’m sure the monday morning commuters will appreciate the lift!


The GoGo Guaraná activity will take place on Monday 19 October at London Victoria, Waterloo and Charing Cross mainline stations.