Powergirls Field Marketing at University Freshers Fairs - September 09 SuperInk Robot roadshow

Powergirls continue the challenge for Mitsubishi Pencil Co.

Powergirls has extended its relationship with Mitsubishi Pencil Co. by winning the contract to continue the brand’s ‘Jetstream Challenge’ field marketing activity to consumers this autumn. The activity will take place during September and October and will see Powergirls brand ambassadors touring university freshers fairs and shopping centres to allow consumers to experience the unique Jetstream rollerball pens for themselves.

Powergirls teams will invite shoppers to ‘blind test’ a competitor product against the new smooth and smudge-free Jetstream rollerball. Using a combination of unique mobile demonstration kits and character costumes to reflect the Super Ink bra nd identity, brand ambassadors will capture consumers attention where ever they go! Part of the ‘Uni’ range, the Jetstream rollerball is the ultimate smooth and fast writer, containing the unique quick drying Super Ink to ensure a smudge-free finish. Mitsubishi Pencil Co. UK Marketing Manager, Stuart Barker says “this next stage in our field marketing programme is vital to build awareness with our target market during our busiest period.”

Powergirls sales manager, Caroline Garbis says, “having successfully run similar campaigns for Jetstream this year we are able to build on this experience and deliver an effective and smoothly run activity that will provide a great return for Mitsubishi.”

Field Marketing Agency - Powergirls - promotes Organic Surge

Organic Surge has appointed field marketing experts Powergirls to conduct in-store activity for its new facial skincare range, which recently launched in almost 1,000 Boots stores. The activity will take place in-store on 26th September with Powergirls brand ambassadors introducing shoppers to the complete range via product sampling and demonstrations.

A unique health and beauty brand, Organic Surge is the brain child of founder Alan MacKenzie as a response to the number of toiletries on the market containing harsh and obscure chemicals. Organic Surge blends natura lly derived ingredients with certified organic essential oils. The range is positioned as ‘Your skin’s best friend’ because Organic Surge knows exactly what skins needs and feeds it what it craves, without harsh chemicals for precious skins to absorb.

We are delighted to bring our health and beauty expertise to an exciting new brand like Organic Surge. We believe the range correctly addresses the needs and concerns of today’s consumers and are confident of a positive response from shoppers and an excellent return from the campaign.

If you would like to know if the promotion is taking place in a Boots store near you, email me, caroline@powergirls.co.uk with your location and I will let you know the nearest store to you.