Powergirls Field Marketing has been selected by Bourjois Paris to handle field marketing for the debut of its new Elastic Mascara. Taking place in selected Boots stores on 26th and 27th May, Powergirls brand ambassadors will be providing in-store demonstrations to allow customers to experience the unique benefits of this revolutionary new product.
Bourjois Elastic Mascara is a truly innovative mascara that boasts an ultra-lengthening elastic formula paired with a lash-extending brush. The result is a mascara that goes beyond the natural length of the lashes to achieve 130% more visible length. Coming just a week after the product’s launch on 19th May, the in-store activity aims to offer customers the opportunity to experience the complete range of Bourjois mascara products via a £5 money-off coupon (redeemable against all Bourjois mascara products) and the chance to win a Bourjois Goody Bag and fashion t-shirt.
The combination of live in-store activity, money-off coupons and competition creates a real buzz in-store and allows us to capture the imagination of consumers.
If you would like to know in which Boots flagship stores the promotion is taking place, telephone Caroline on 01306 640980 or email me caroline@powergirls.co.uk.
For more information on Bourjois cosmetics, visit their website at www.bourjois.co.uk.
